top of page

Meet Our Founder

Hot Mama's Salsa started out as just one woman with a big mission - to share her family salsa recipes with the world. Meet our owner and founder, who still puts her heart and soul into each batch of salsa made today. 

Diana Bio.jpg

Diana with her Madre, whose family recipes have inspired the business.

The Original

Hot Mama

Diana Loomis

Owner & Founder

Diana Loomis founded Hot Mama’s Salsa, Inc. in 2003 after settling in Bozeman, Montana with her family.  Having grown up outside of Chicago, Diana remembers cooking alongside her Madre and Abuelita, learning how to prepare their family’s multi-generational recipes. Inspired by her Grandmother’s salsa recipes, Diana’s love of cooking and passion for her family’s authentic Mexican cuisine became a recipe for success.

Hot Mama’s produces small batches of fresh salsa, distributing to several local grocery stores, commercial grocers, caterers and restaurants in The Pacific Northwest including Montana, Idaho and Washington.  She and her staff offer breakfast burritos, take n’ bake enchiladas (veggie or carnivore), homemade ancho chipotle dips, fresh pico de’ gallo and guacamole from her commercial kitchen. “Oh, and the virgin pina colada mix is the best you’ll ever taste. Our foods are a true Mexican delight!” laughs Diana.  “This is where my creative side fully comes out.”

“People can tell when their food is made with love,” Diana believes. Hot Mama’s hand-selects their ingredients, buys from local businesses whenever possible, and takes special care when making their fresh salsas and entrees. You’ll also see a member of Hot Mama’s team personally delivering salsa to the grocery every day. “Paying attention to details is a key ingredient to my food and my business.”


Diana is a big-hearted supporter of the Bozeman community, because its culture offers so many opportunities for small businesses, individuals, and families.  Through her business, she enjoys helping individuals with a desire to learn entreupenurship giving guidance to their process. “It’s very important to take good care of each other”, she states. "Everyone is equally important, we all have a story that deserves to be heard." Diana’s positive, inspiring energy and passion for life nurtures our hearts and tantalizes our taste buds like only the best Mama can.

Meet Our Team

To make our salsas with love, we have to love what we do.

Our amazing team members bring joy, laughter and positive energy

into the kitchen every day. Meet the people who help turn the freshest ingredients into that made-with-love salsa you enjoy.


Production Manager


Originally from Napa, California, George moved to Bozeman 2 years ago to be closer to family. He is one of those rare team members who is kind, generous and friendly, with a smile that always lights up the kitchen. He has strong family values, loves cats, snowboarding, and playing the drums.  He’s also an educator of reproductive health and family planning.


George takes pride in his work, whether it’s purchasing produce or delivering salsas.  He’s up for whatever task is given to him.  “I see something start from scratch and within a few days there’s 100’s of gallons of salsa made and being delivered to grocery store shelves.  It’s so satisfying.”  


His background in production and management has led him on here to Hot Mama’s.  He has worked extensively in breweries and wineries, and is currently pursuing a Sommelier certification. George truly cares about the imprint he leaves on each person he meets, and is a valuable member of our Hot Mama’s Team. Thank you George for your service to Hot Mama's. We appreciate you.


Administrative Assistant,

Bookkeeping and HR


Caty is a Gallatin Valley native, having settled here at the age of 2. She’s a powerful woman that carries the responsibilities of both bookkeeping and human resources for Hot Mama's.  She’s been with the company going on 4 years now and is an integral part of our operations.  She has a true desire to help small businesses succeed. 

Caty is also a swim coach, wife, and mother of 3 daughters.  She says she’s highly entertained by all of our daily kitchen encounters and looks forward to coming to work at Hot Mama’s Salsa because the energy is high and contagious.  Thank you, Caty, for being a part of Hot Mama’s vision.  You are key to our operations and I’m so very grateful to have you. 


Prep & Production Assistant 


Anji was born and raised in Detroit, Michigan, and moved to Bozeman 3 years ago to enjoy the outdoors.  She’s a prolific artist, loves to cook soul food and she never stops making us laugh while working in the kitchen. Her hands-on approach makes her a great contributor to our team, who she says is like family to her. 


Anji’s hard work and firecracker personality helps to make the environment of Hot Mama’s kitchen productive and fun. Thanks for all you do, Anji.


Production Assistant, Sales Representative


Sarah is originally from New Hampshire, and graduated from St. Lawrence University in 2019 with a degree in Economics and Spanish. She left the White Mountains in NH for the Bridger Mountains in Montana hoping that the rumors were true (bigger is indeed better). She loves playing in the mountains, whether it be on a pair of skis or in a pair of hiking boots. Sarah loves camping, swimming, playing basketball and a good tuna sandwich. You can find Sarah at a local brewery, drinking beer and playing cards, or at an ice cream shop, looking for Bozeman’s best mint chocolate chip. She is very excited for her new friends and family salsa discount. 


Sarah says the best way to enjoy Hot Mama’s salsa is with eggs, “It makes a mean scramble.”


Sara is our newest addition to the Hot Mama’s team, and we are excited to have her on board. She  is ready to assist in all aspects of the company and learn how a small business operates.  She sees the bigger vision for Hot Mama's and we're glad she's up for it.


Production Assistant


David Has a big heart, likes to help others, and always takes time to visit with our customers.  As one of the owner’s sons, he loves being a part of the business.  He’s very proud of his Mama, and he loves to share Hot Mama’s Salsa with anyone he meets. Davis says that, “giving it away helps to bring in new customers. They need to know how good this salsa really is!”


David loves eating gourmet food and is not afraid to take himself out to dinner. He’s also an advocate for mental health education. Thank you David for your beautiful smile.


Production Assistant


Daniel is an avid outdoorsman. He loves his dog Duffy and playing guitar.  As one of the owner’s sons, he is a natural entrepreneur and very innovative with implementing ideas at Hot Mama’s. This fall, he’ll be starting his first year at Montana State University to study business. He’s proud of his Mama, and his friends love to hang around because Diana makes the best tacos, served of course, with her famous Hot Mama’s Salsa.  Thank you Daniel for your charisma and personality.

bottom of page